Strategic Leadership & Future Leaders Research Paper

Strategic Leadership & Future Leaders - Research Paper Example Strategic Leadership and Future Leaders Introduction The influence process can be defined as the strategies applied by leaders so as to provide vital leadership in the daily management of an organization. The top management of an organization is under obligation to provide direction to its followers other than participating in the day to day running of the organization. Many theories assert that organizational leaders are capable of employing their professional style to that of the culture of an organization (Griffin and Moorhead, 2011). At times, they may decide to shape the organization for which they lead to fit their style of leadership. Basically, there are five main influence processes as common witnessed among many leaders. The processes include direction, resource allocation, own behavior or role modeling, reward system, promotion of talented leaders and selection. It is argued that irrespective of the influence process used by the leaders in managing their organizations, the decisions they make in a great way impacts on their organization’s direction. Moreover, it also influences the organization’s employees through motivation and conduct. This implies how critical decisions made by leaders are for the organization as a whole. ... Direct Decisions Organization leaders are charged with the control of mission and vision of the organization. This implies that decisions made by the top leaders regarding the mission and vision impacts directly on the organization. It is the mission and vision set by the organization that shapes the culture of a given organization. This implies they are key in determining the direction taken by the organization. The mission and vision of an organization is attained through proper strategies, which are, in most cases influenced by top leaders of an organization. Essentially, decisions influence strategies include; issuance of directives to followers and appointments. Organization’s top leaders are exclusively under obligation for hiring individuals who manages crucial segments of the business such as the sales which is vital in determining the direction taken by the organization (Raelin, 2003). Resource Allocation An organizations resource is composed of money, technological a nd human resources. An organization’s top management has a lot of control over the resource be it allocation or distribution. This implies how profoundly top management in an organization influences considerably activities and events within an organization. A case in point to elaborate this is a situation where organizational leaders may decide to allocate more monetary resources to a particular department such as sales and marketing while limiting fund allocation to other departments. By allocating and directing the organization’s resources, the management’s aims at working toward meeting the organization’s missions and visions by putting in place structures that are capable of promoting these. By doing so, the organization’s top

Analysis Assignment Example | Topics and Well Written Essays - 500 words

Analysis - Assignment Example The organization in question known as Extended Family was formed in 1995 by parents who came together due to their concern for their children. Their children were facing stigma as a result of their disabilities. The parents wished their disabled children had independent, supervised, living situations. In addition, the organization was formed with the intention of educating the communities on the dynamics of disabilities, as well as to provide a safe living environment that may enable individuals with disabilities live with dignity. In order to achieve its missions and ensure that Extended Family, Inc. operations are successful, it operates three distinct programs: education, counseling, and residential. Individuals entering these programs may be referred by their social services agencies, schools, parents, or their physicians (Mammano & Tyson, 2008). These programs have varied functions, and they are all geared to ensure that the disabled children’s lives are improved for the better. For instance, the counseling program offers individuals, family and group counseling sessions. The sessions are tailored towards the needs of every individual. On the other hand, education program provides disabled students with learning opportunities. Lastly, the residential program provides 24-hour care to disabled children, and teaches them life skills such as shopping, so that they may live independently. The Extended Family has a budget that ensures that the funds they obtain from donors are used efficiently. For this reason, its employees have been made aware that revenues and expenses are accurately allocated to the administration and program costs. The Director of Administration is charged with the responsibility of drafting an operating budget which he submits to the agencies that provide funds to the organization (Mammano & Tyson, 2008). These financial reports should have the administration expenses falling below the program expenses so that a significant amount

Report Research Paper Example | Topics and Well Written Essays - 250 words - 2

Report - Research Paper Example though most companies usually fail to offer any incentives to the franchisees they are engaged with owing to the fact that they (franchisees) are residual claimants, there are a bunch that have seen this as a noble action. Incentives to franchisees can come in the form of discounted franchise fee, reduced royalties and buy-back assurance. Also, a contract extension has been seen by many economists as a major incentive that has produced incredible results in many franchise business models (Barkoff and Selden 101). Discounts and reduced royalties are noticeably the most widely used incentives when it comes to franchising. According to Hero (121), different brands have incorporated these types of incentives because of their effectiveness. It has been reported by many economists as the real motivator that boosts the performance of the franchisees. When brands reduce the royalties and allow discounts, their franchising partners become more enthusiastic and initiate programs and strategies that aim at improving the brand’s marketing. Those brands that extend contract (especially if the franchisees benefits) are also involved directly in offering

Business finance and legal service coursework(Write a report on the Essay

Business finance and legal service coursework(Write a report on the financial performance of a company in a particular sector) - Essay Example As a cascading effect the production activities suffered. There were reports of spare capacity which in turn resulted into massive employment cut during 2012. New exports reduced considerably. As a result the growth in the manufacturing sector or FMCG sector has fallen steeply during 2011 to 2012 (Chartered Institute Of Purchasing and Supply, 2 April, 2013). Manufacturing activities lifted a bit higher towards the end of 2012 but rate of expansion was marginal and weak. The reasons behind it were cost inflation acceleration in Eurozone and rise in average input price hitting an eight month high (Chartered Institute of Purchasing and Supply, January 2013). The downturn UK economy was suffering came to an end during December 2012 with level of production and new orders rising at a faster rates. Reportedly highest gains were made by Britain’s consumer goods producer. It has been predicted if the recoveries in the overseas market continue to build during then Britain exporters are expected to make out huge profit out of it (Chartered Institute of Purchasing And Supply, December 2012). ... The Company believes in growth through organic and international expansion. The company has grown so much in the short span due to great strategic planning. â€Å"Their ambition is to grow their group together EBIT margin by an average of 50bps per annum from2009-2013† (Britvic plc, n.d.). They follow an expansion of 2-3% every year. The company gives prime focus in closing distribution gaps in all routes to market. Britvic started acquiring independent still business since 2010.They acquired Friute business in France with leading brand such as Teissiere and Pressade. This was followed by the prime acquisition of A.G. Barr during September 2012. The company’s excellent performance during this short span demonstrates their ability to grow in business and create shareholders wealth (Britvic plc, n.d.). An Overview of Financial Performance Data and Ratios: SNAPSHOT OF FINANCIAL POSITION OF BRITVIC PLC NAME FORMULA CALCULATION 2012 2011 Net Profit Ratio (Net Profit/ Net Sal es) 0.061703822 0.061937984 Return On Capital Invested (Adjusted Net Profit/Capital Employed) 0.118501529 0.118545994 Price Earnings Ratio (Market Value Of Share/ Earning Per Share) 15.2941176 Data Insufficient Current Ratio (Current Asset/Current Liability) 1.02425876 0.984615385 Capital Gearing Ratio (Equity Share Capital/ Fixed Interest Bearing Funds) 0.327546089 0.327983252 Debt Equity Ratio or Long Term Borrowing Ratio (Total Long Term Debts/ Shareholders Fund) 8.439577039 9.055292259 (Tracy, 2012) The above table gives a snapshot of the company’s financial position during the two fiscal years. The net profit ratio didn’t suffer any change within the two fiscal years. But the revenue had

Social responsibilities and ethics Essay Example | Topics and Well Written Essays - 250 words

Social responsibilities and ethics - Essay Example The other impact is that the local community gets leadership and become more organized and coexist. The businesses require the local community to handle the projects due to sustainability purposes. This therefore means that the community has to have some form of organization on how the project will be run and maintained and this will lead to leadership. This organization uplifts coexistence among the community members as well as less conflicts and hence the project is likely to be sustainable. A negative impact of businesses on the local community is the assimilation the local community undergoes. Even though this does not happen in all communities, most community members due to constant interaction with the businesses start abandoning their culture to be more like the individuals in the business. This leads to loss of culture and even conflicts in the long run among the community members and spouses as well. This especially happens when the business people are involved in the project for long period of

Research Essay Example for Free

Research Essay El Fili as it is popularly called, is a darker and more evolved novel compared to Noli. Its a book about revenge, manipulation, deception and greed to name a few. Its a shorter book. The dreaminess and idealism of the Noli Me Tangere gives way to the darker, grimmer, more cynical tone of the El Filibusterismo. So the language style also changes instead of the longer, declamative dialogue of the Noli, you have the more direct, action-packed style of the Fill. The Noli, with its anti-friar commentary, still shows hopefulness in terms of a Just civil colonial governance. In comparison, the Fili describes a deep-seated corruption in oth civil government and church, creating a society seething with injustice, and setting the stage for possible revolution. I guess this definitely shows the changes in Rizals state of mind as he was writing the two novels. So, he wrote Fili and expressed his thoughts on the possible solution to the countrys situation. Yes, if you really analyze the messages in both novels, Nolis intention was to state the problem while Fills was to present the possible solutions. I thought Rizal did not write Fili Just to fan further the flame caused by Noli but to tell the Filipinos he different alternatives to their problems and what he thought was the best solution: non-violence. 1. Style. The opening scene in Noli, the grand welcome party in Capitan Tiagos house mirrors the condition of the country right away. On the other hand, the upper and lower decks in MN Tabo shows the marked difference between the social strata in the country particularly the Spaniards (peninsulares, insulares, mestizos) and the lowly indios. As per as the manner of writing, i. e. , long or short, simple or complex, sentences, rushed or leisurely pacing, they are the same. -rte SCORE: 0-0 2. Tone. Noli is social while Fili is political. Noli still has a heart because it has this passionate love story between Ibarra and Maria Clara. Fili is mostly about revenge and debates which mean it has more brain than heart. So, this depends in the readers preference. I thought that I enjoyedNoli more. Noli over Fili SCORE: 1-0 3. Mood. Noli is confused yet still hopeful. Angst is still underneath. Fillis altogether hatred from page 1 until the last chapter except in the last scene. There are more scenes in Noli where I was mesmerized by Rizals use of beautiful prose putting natural color on his settings. There are still some in Fili but they were overshadowed by the strong hatred emotions from the characters. SCORE: 2-0 4. Diction. Rizal used his characters to express his thoughts. There are these debates or long conversations that while reading, you will get the feeling that Rizal is discussing his views with you. In Noli, there are only 2: Ibarra and Pilisopo Tasyo is one and the debate about the town fiesta as the other. Fili on the other hand, has a lot more: Isagani vs Ginoong Pasta, Macaraig vs Don Cammaro, the friars and government officials in Los Banos, Placido Penitente vs his professor, Isagani vs Padre Fernandez and even the last scene with Simon and Padre Florentino. Wonderful debates. Fili over Noli SCORE: 2-1 5. Point of View. Both employ an omniscient narrator but there is a part in Fili when Rizal used stream-of-consciousness. This is the part when Simoun heard about the death of Maria Clara. What an effective way of expressing Rizals sadness and I could not help but wonder if this was how he felt when Leonor Rivera got married to a foreigner. SCORE: 2-2 6. Narrative Presence. The attitude of the omniscient narrator is more accommodating and patient in Fili rather than in Noli. For example, in the Noche Buena scene in Noli, the narrator used the readers sympathy over the limping Basilio chasing the crazy Sisa and he forgot to describe the setting. In Fili with Basilio after 13 years, I was in awe reading the beautiful description of the forest while Basilio was remembering the first Noche Buena. Narrative Attitude. Despite those beautiful descriptions of the settings in Fill, it is more direct and straightforward. Although the message is sometimes diluted by the many options presented, Rizal was able to tie the loose ends in the very last chapter during the whole-day conversation between Simoun and Padre Florentino. Also, the dialogues are more brutal like in the scene with the talking head or sphinx. SCORE: 2-4 8. Time Frame. Noli starts with Ibarras homecoming after staying in Europe for 7 years. Fili starts witn Simouns appearance atter disappearing as Ibarra atter 1 years. Ibarra is hopeful that he will be able to bring change by putting up a school with his love for his country as the reason. He was able to learn this from his trips abroad including his stay in Spain. However, the 13 years in Cuba was, for me, not enough for Simoun to gather all those treasures that he claimed to have even come rom Marie Antoinette and the pyramids in Egypt. It Just sounded not too plausible.. Time Management. Noli starts at the end of October to December 24 (Christmas Eve). Fili on Christmas Eve to after Holy Week or after the school year. Less than 2 months for Rizal to tell the tale of a small town of San Diego but he needed more than that to tell the events in the city. I thought he used his time frames quite well in both. SCORE: still at 3-4 10. Place. If Calamba were the basis for San Diego, the Binondo and San Diego locations in Noli seems to be more realistic. The Laguna de Bay-Manila-pasig River- Tiyani-Binondo then finally to a provincial place with a plateau and the plateau is right in front of a deep sea is Just a bit of a stretch. How could the weak and wounded Simoun travel to a far-flung provincial place of Padre Florentino? Some say that the basis of this place was Atimonan, Quezon and it is a 4-hour drive from Manila. But for a horse-drawn carriage during the Spanish times? And Simoun was still able to confess to the priest for 1 whole day! SCORE: 4-4 11. Motif. The letters are the recurring images in Noli and there was not a single letter in Fill. Rather, in Fili the recurring images are the treasures and the lights. The letters in Noli denotes secrecy or inner ghosts. They signify the hidden emotional turmoil of Rizal and the Filipinos. The treasures in Fili means evil not all the glitters are gold and the lights, e. g. the stars that were in the sky guiding Basilio, the lights reflected on the surface of Laguna de Bay and the lamplight that could have killed all the rich and famous in Manila, signify hope. Rizal was really wonderful in using his motifs. SCORE: still at 4-4 12. Theme. Overall, Noli is positive: hope, love, beautiful memories, parties, town iesta, picnic by the riverbank, groundbreaki ng for a school, many books, knowledge, etc. On the other hand, again overall, Fili is negative: hate, revenge, death, rape in the open, persecution, students leaving the university, scary stage shows, protests, son killing his own kin, etc SCORE: 5-4 13. Irony. Since there is no prevailing emotion in Noli, the use of irony in that novel is more effective. Who would forget the Christmas Eve when Basilio was chasing Sisa, his lunatic mother? There were also scenes in Filiwhen this was nicely used like when Simoun went to the house of Kabesang Tales and lured him to commit rebellion by howing him the treasures. However, we already knew Simouns intent even at the onset so it was not as effective as those last scene in Noli. The one of Carolino and Tandang Selo was anti-climatic in my opinion. SCORE: 6-4 14. Rythmn. Narrative rhythm is greatly influence by the theme in these two books. I enjoyed the deployment of words better in Noli for example the old-fashioned but kilig dialogues between Ibarra and Maria Clara when they were in the azotea. The many long debates in Fili were at times so convoluted that they tend to go around in circles (not to mention non-sense characters mouthing nonsense statements) that here are parts when they were boring and pointless. SCORE: 7-4 15. Pace. I thought that this was won by Fili by a mile.

Chav Culture | Subcultures and Cultural Criminology

Chav Culture | Subcultures and Cultural Criminology The word chav is defined in the oxford dictionary as: a young lower-class person typified by brash and loutish behaviour and the wearing of designer clothes. It is described as an informal derogatory word in British slang. The website, www.urbandictionary.com, which is known for its definitions of British slang words, rather than define the word chav, depicts the image of a 12 year old boy wearing an imitation tracksuit whilst smoking a cigarette and simultaneously showing off his jewellery. The website describes young boys attitude as arrogant walking around as if he is 8 feet tall and mouthing off to strangers that walk by. This website does a great job of posing a truthful image of what a chav is deemed to be. The importance of cultural criminology lies within understanding human social behaviour through the recognition of cultural factors which enables theorists to view behaviour as dynamic rather than determined giving rise to different views on transgressive behaviour. The actions of the youth considered to be chavs on a daily basis can be deemed as part of their lifestyle, which has subsequently lead to the increase in the term chav subculture. The word subculture is used to describe a culture with qualities that differentiates them from a larger culture, for example the chav culture within British culture. The qualities that this chav subculture observes that differentiates are; a different fashion sense predominantly tracksuits and baseball caps; the wearing of lots of bling which is generally gold jewellery whether fake or real; and general loitering (hanging out) in public places such as street corners, town centres. Cultural criminology aims at looking at crime in the context of its culture. It aims to show the relationship between media culture, youth culture and crimes. It is the idea that the reason for committing an offence due to the thrill received. This may be due to excessive boredom meaning offenders have to resort to crime as their only source of pleasure. Cultural criminologists argue that offenders are influenced by media, and are in the mindset of that is the way to behave. In the context of the chav phenomenon they would argue that the chav phenomenon has occurred through choice, primarily for youngsters to fit in with their surroundings. An example of this can be seen through chav fashion and style. The Centre for Contemporary Cultural Studies describes style as a means of resolving structural contradictions; however cultural criminologists, such as Martin, take this a step further and describe style as a way of connecting an individual to society. By following the fashion trends, and wearing designer gear, regardless of its legitimacy it is an attempt by chavs to connect with society. Fashion may be seen as a form of exclusivity, with the elite wearing exclusive designer labels; an art form with an agenda of keeping the non-elite at a distance. I believe that the subversive use of Burberry wear by chavs is undeniably an attempt by chavs at connecting with society; by separating themselves from normal fashion and creating their own rebellious trends. Taking into account Bennetts notions of lifestyle, I would argue that the choices taken by the working class youth are an effort to attain an identity, to be realised and accepted in a community in which they believed they are ostracised. This conclusion was also drawn by the Centre for Contemporary Cultural Studies who believe the chav phenomenon can be a reaction to analogous transformations in working-class identity, community and culture, now taking place in the context of consumer capitalism. Chavs tend to socialise or loiter in places which are public such as town centres, street corners due to boredom. The only form of entertainment available to them is shouting abuse at passers. This deviance is conceived as the thrill of transgression and self-transcendence as a way of overcoming the conventionality and mundanity typically associated with the banal routines and practicalities of everyday regular life. I believe the reason chavs walking around flaunting their designer gear a bid receive attention that isnt obtained elsewhere. The word chav is connected to communities that have suffered social deprivation. Lawler takes this a step further and describes them as the poor and dispossessed. Furthermore, Cohen and Ainley describe chavs as a post-industrial youth underclass. However I do not believe the words chav and underclass are entirely synonymous. I fear underclass is the word that has confused caused arguments regarding class prejudice. Skegg notes that terms such as social exclusion and the underclass have been cynically promoted and utilized by successive British Governments and policy makers, and have rapidly taken the place of terms such as working class. It is this point that illustrates the fact that despite post 1980s studies of culture that showed a decline in the analysis of social class; class distinctions have not disappeared rather they have been replaced. As the recognition of class inequalities has been buried so have class identities making the work on social class appear out of place. Howe ver the fact that the economic polarisation reached its pinnacle in the 1980s meant that the working class became the new underclass. This is echoed by Sayer who deems that the term working class has become one of embarrassment and shame after a decline into the issues of class equality. Moran asserts that the chav phenomenon surfaced as part of the 1980s turn towards neo-liberal thinking and enterprise culture. Moran claims society was perceived as groups comprising distinguished tastes and lifestyles, which further became known as yuppies, toffs, boffins and chavs. Despite various research about the declining importance of class, the creation of such groups has lead to stereotyping resulting in new classes. One way of distinguishing the lower classes is their crass and flashy style illustrated in the clothes they wear, the jewellery they wear and the music they listen to. News media has been one of the prime means through which the chav depiction has been composed and constituted. An example is an article titled Sites to check out if you chav what it takesà ¢Ã¢â€š ¬Ã‚ ¦ which appeared in the Edinburgh Evening News 2004, in which writer Gina Davidson declares: And we will know them by their dress . . . and trail of fag ends, sparkling white trainers, baggy tracksuit trousers, branded sports top, gold-hooped earrings, sovvy rings and the ubiquitous Burberry baseball cap. In essence, writers such as this label and define the new underclass known as chavs. She writes, Call them what you will, identifying them is easy. In addition to this statement, she continues in a defaming manner by stating that the girls wear too much gold plated jewellery that they will end up putting H Samuel out of business. She labels them as the dole-scroungers, petty criminals, football hooligans and teenage pram-pushers. Davidsons description demonstrates how the chav label ha s become an umbrella which encompass a string of older stereotypes of the white working classes. However the media distinguishes the fact that the chav image possesses a characteristic that makes it unique from previous images of the underclass; the attention paid to the exaggerated use of consumer goods, examples of which include cheap jewellery, branded sports gear and the excessive use of Burberry wear. This has been acknowledged by Hayward and Yar who argue that the chav phenomenon reiterates the discursive creation of the underclass, while simultaneously reconfiguring it within the space of commodity consumption. Through descriptive illustration of chavs, the news media has created a profile, and a person who fits the profile or is similar to the profile will be characterized as a chav. The media has created a class from which people may be pigeonholed purely based on their foreground; with no regard whatsoever as to their background. Furthermore, theoretical writers such as Lawler , Skeggs and Tyler have laid emphasis on the fact that the portrayals of the chav plastered with a sense of disgust which leads to attempts of distinctions by the middle class who are insecure about being tarnished with the same brush as the lower class. An illustration of this antipathy is shown in a quote from a website regarding chavs: I am so glad I have money and am not forced to live in local authority housing. This image just makes me realise how lucky I am to be an educated, cultured member of the middle classes. This disregard for the background along with the sense disgust created by the media towards this new underclass is what separates the middle/upper class with the chav underclass. I commend Billigs critique that these unhelpful media accounts of chavs have an underlying intent to produce a disgust which is not simply reactive but is constitutive of social class. The expression of disgust within media portrayals of chavs must be seen as conscious and not unintentional. The chav figure has produced a boom of condescending scorn aimed at the lower classes by not only the upper class but the middle class as well. I would argue that from the view of cultural criminologists, it is this ostracisation that breeds the chav culture and influences the youth to act in such way that contravenes the conventional norm exhibited by society. These transgressions are what gives these chavs their identity. Modern studies on youth frequently put emphasis the notion that class has become less important in shaping young peoples futures has become a powerful argument in sociological writing on youth. But it is this notion of class itself that shapes the youth to pick a culture to follow. The chav culture is just new option that adds to the list of other youth cultures such as Goth, Emo and Urban. Taking the viewpoint of conventional criminologists, when analysing the new underclass they would take into account the fact that chavs predominantly come from neighbourhoods that exhibit community disorganisation and physical deterioration. The neighbourhoods in which chavs grow up are generally estates which are mainly owned by the local authority or areas or rented housing. These areas are high in proportion of single parent families. These areas also exhibit socio-economic deprivation. The parents of the youths in these areas are largely unemployed, a study for the Centre of Social Justice shows that between 1981 and 2006 the proportion of social housing tenants of working age in full-time employment halved from 67% to 34%. Parents also tend to have histories of drug or alcohol abuse and backgrounds relating to criminality. Families living in these areas tend to lack good relationships between children and their parents with the parents lacking good parental skills resulting in d ysfunctional families with high tendency of family breakdown. In turn the children of the parents have as a result of poor parenting and social upbringing been left with no or little social skills or work ethic and may be impossible to educate. These youths display a number of individual factors such as hyperactivity, impulsive reactions, mental and/or physical health problems and a low self esteem. It leaves these youths with poor academic performances in their schools, due to constant time wasting through disruptive and aggressive behaviour. Their lack of discipline and organisation can lead to poor attendance in schools and early leaving. Edwin H. Sutherland put forward the notion of differential association which asserts that criminal behaviour is learned through interaction, it emerges when a person is exposed to more social message favouring conduct than pro-social messages. He argues that criminal behaviour is an expression of general needs and values the same as non criminal behaviour. If we remove the criminal factor from this theory, it can be applied in the context of chavs; the reason for their behaviour such as loitering or the reason they conform to a dress code is because chavs would like to express themselves just as the upper classes do. They too feel the need to follow a fashion, trend or culture just as much as everyone else. Another theory that can be applied to the chav phenomenon is the theory of anomie and strain developed by Robert K. Merton. This theory when applied to the chav phenomenon would suggest that chavs divulge in transgressive behaviour as a result of culture and the structure of society itself. He echoes the fact that all of society shares the same values and goals. The theory asserts the reason for chav behaviour is due to a retreat from social norms as a consequence of unequal social opportunities causing the youth to drop into deviant subcultures. Taking this theory a step further we could interpret the culture of chavs a rebellion, which aims to seek new goals, such as creating a new identity or culture solely to differentiate themselves from those who distance themselves from chavs due to ignorance. Furthermore, the theory of delinquent subculture could be applied, developed by Albert K. Cohen. He believes that the reason for delinquent behaviour was an uprising against the middle class societys perception of what society should be. He states the delinquent subculture, takes its norms from the larger culture, but turns them upside down. The delinquents conduct is right by the standards of his subculture precisely because it is wrong by the norms of the larger culture. In essence, I believe that the chav phenomenon as subculture has come about due to circumstance as well as choice. I believe that the choice to adhere to this subculture made by the youth does not come solely by free will, but is based upon the circumstances and factors that surround these youth, leading them to conform to a culture. This would lead me to say that the view taken by cultural criminologists that chav culture is a choice or a rebellion would not be true if taken out of the context of the argument put forward by conventional criminologist. I do not believe that chav label solely depicts someone following a culture. We have seen in the media, people who have come from chav like backgrounds are still regarded as chavs such as Jade Goody and Coleen Rooney. Although no longer displaying chav-wear, the fact that they come from chav backgrounds has permanently branded them as chavs with Jade Goody being regarded as the ultimate chav. The fact that the she moved out of the depr ived living conditions she once resided in the label has stuck with her despite her moving into a middle class society. I believe this has lead to a social labelling and almost social prejudice against people who come from areas populated with chavs. What people fail to see the is what is hidden behind veil known as chav , the real social underlying problems that have lead the youth to make those choices to follow this culture. Jade goody, labelled the ultimate chav, was ridiculed for her lack of general knowledge on national television, but a closer look at her background reveals that her upbringing was one of hardship and difficulty. She was brought up in an environment full of crime and violence, with her father was a chronic drug addict and her mother a thief, it was not an rearing full of values and ideals. Tyler and Bennet claim in their article on celebrity chavs that Media portrayals of these celebrities employ con- notations of the undeserving poor à ¢Ã¢â€š ¬Ã‚ ¦ in order to generate accounts of the undeserving celebrity. In reality I believe there is more to the chav phenomenon than just a culture, it has been introduced into society as a class; a class that you are born into and cannot leave. A class that has been produced as a by product of the decline of class and fashioned to produce fluid identities and to compensate for the change in political strategies. A class that the youth choose to be in purely because they fit in no other class.